5 Essential Things To Consider While Choosing A Name For Your Restaurant

As a person has his distinct identity similarly a restaurant should also possess its unique identity by which it is known worldwide. Here, identity refers to the name of a personality or an establishment. A good name is the one that reflects the concept of the place and it somehow links to the food availability, location and the ambience. If you are also thinking of opening a restaurant then consider these five things while selecting a unique name for it:

• Think about your location- This is a great source for potential restaurant names because you can consider your location’s surroundings to think of a unique name for your restaurant. We all have seen a lot of places that are even counted amongst the best restaurants in Brighton are having their names either based or related to the lakes, beaches and attractions that a place is surrounded with.
   
• Consider your restaurant concept- Think about the thing you specialize in. It might be the location, cuisine- Italian, Malaysian or Indonesian, that can help you search for a name that reflects the ethnicity of your restaurant.
   
• Avoid names that are hard to pronounce or spell- The names that are difficult to pronounce, spell and remember are counted as worst, therefore avoid them. Because it is not necessary that every person can pronounce or spell your name effectively and because of this, they cannot even search for your restaurant easily over the internet as well. Thus, find a name that is simple to spell and pronounce making it easy for the users to find you online.
   
• Beware of the registered names- The names and logo of your competition might be unique in its own way, but make sure that you do not copy it. Doing so can dump you into a legal trouble. Thus, before finalising a name, consider checking whether it is trademarked or is having a copyright.  Avoid using a name that is legally registered.
   
• Make a list of possible names- A lot of names might be striking your head, pen down each name that strikes your mind. Now, remove the names that you feel are inappropriate, already registered or don’t match with your concept. Now brainstorm some more ideas, ask your friends and family members to suggest you some ideas.  This might help you to find a unique and attractive name for your newly-opened Indonesian restaurant in Brighton.

Top Traits a Restaurateur Should Possess

We all have heard a saying, ‘if you think big, then it’s going to be big.’ Similarly, a person has to aim high to achieve higher. To become one of the most outstanding restaurateurs in your vicinity, it is important for you to have key personality traits. If a person possesses a unique set of skills along with his passion and focus, no one can stop him from achieving his goals and he will be at the top of his game.

If your goal is to get your restaurant counted amongst the Brighton’s best restaurants, you actually need to put in all your hard efforts to achieve this goal and for this you need to have key traits in yourself. Look at the following skills to know where you stand and what you still have to achieve:

• Business skills: For a restaurant owner, it is necessary to hold at least basic business knowledge that will help him to run a restaurant successfully. These skills include inventory management, financial skills, marketing and managing techniques etc.
   
• Communication skills: A restaurateur should have outstanding communications skills because this skill will help him to drive business for his restaurant through friendly approach. He should know the skills to communicate effectively with his staff, vendors and customers.
   
• Leadership skills: He has to be a good leader in order to manage the working of the staff at the restaurant. He should become an idol for his fellow colleagues or staff so that they do not hesitate in asking for any advice and direction from you.
   
• Organizational skills: Make sure that you have the ability to organise each and everything in a potential manner in your restaurant and also keep up with the activities and trends in all facets of the organisation.

All these traits will help a person become an efficient and capable restaurateur. He can further make effective use of his skills and capabilities to make his restaurant one of the best restaurant in Brighton.